Group that blends ancient wisdom with modern innovation, taking inspiration from the legendary Nine Unknown Men of Emperor Ashoka's time. Like the secret keepers of old, Obnoxious 9 stands at the intersection of knowledge, art, and mystery, safeguarding powerful ideas and pushing creative boundaries. The foundation of the company rests on nine core principles, each mirroring the domains of the Nine Unknown Men:

an EMOMO exhibition that turns the ordinary into the extraordinary, exploring how small moments in life often carry hidden depths. Through the lens of Flora—an EMOMO known for her fierce determination—we dive into the humor, frustration, and deeper meaning wrapped up in our seemingly minor daily challenges.

I no longer dream, and without dreams, sleep has lost its purpose. The nights stretch endlessly, void of the solace and escape that dreams once provided. Each time I close my eyes, I am met with nothing but an empty void, a reflection of the despair that permeates my waking hours. My shadow, ever-present, stands vigil beside me, a constant reminder of my inescapable darkness. The anticipation of rest becomes a cruel reminder of the emptiness within, as sleep offers no reprieve from the relentless torment of my thoughts. My shadow mirrors my every movement, an eternal companion in this dance of despair, making sleep a hollow ritual, devoid of meaning. Without the promise of dreams to transport me to a world beyond my suffering, sleep becomes merely a passage of time in the darkness that consumes my existence.

China's IP licensing industry is growing rapidly. In 2023, the overall market size of the cultural and entertainment content industry in China reached approximately 200 billion RMB. Over the next few years, as consumer demand for genuine, high-quality content increases and awareness of copyright protection improves, the IP market is expected to continue expanding.

emomo is a depiction of the dark side of depression and internal reality that accompanies it and it’s sordid host of friends.  everyone wears a mask - the utter loneliness that everyone feels and it is our battle with depression - it is to remind us that many of us are walking a fine line - smiling on the outside while slowly dying on the inside. those who are suffering will do just about anything not to feel the pain anymore. and in those moments, our brains become our worst enemies. it often takes an outside force to provide light, to make sure those dark thoughts aren't our last thoughts. if you are in this place. take heart. it won’t last forever.  

A bold fusion of subcultures, individuality, and emotional depth, inspired by the diverse and rebellious spirit of Harajuku and the raw edge of dystopian aesthetics. The EMOMO collection embodies a unique blend of dark, futuristic punk, gothic elegance, and vibrant, over-the-top Decora kei fashion, creating a space for those who seek to express their personal narratives through style. We draw inspiration from a world where emotions are worn on the outside, and where every outfit is a statement of defiance, creativity, and self-expression. This brand speaks to those who reject the ordinary and embrace the complexity of their inner worlds.